Aashirvaad Organic introduces new brand proposition ‘Sach Much Organic’

Aashirvaad Organic has introduced its new brand proposition called Sach Much Organic. As per the company, the new proposition resonates with Aashirvaad’s dedication to delivering purity, transparency and organic products to consumers.

Complementing this proposition, Aashirvaad has also launched two new organic offerings: Organic Rajma and Organic Kabuli Chana.

Additionally, the range from Aashirvaad Organic includes a portfolio of attas and dals –that carry certifications from United States Department of Agriculture (USDA) as per the National Organic Program of the United States and from INDOCERT as per the National Programme for Organic Production of India.

Moreover, the packaging has a unique QR code on each product that enables consumers to trace their chosen product’s journey from the farm to their homes.

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