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Nestle says RURBAN strategy and new product innovation to fuel growth

Continuing with its RURBAN focus, FMCG giant Nestle India on Wednesday said penetration-led volume growth, along with increased focus on digitisation, will be the key to its growth strategy. “We intend to sell more and sell wider. India is the fastest growing market for us, with an addressable 487 million consumers. We intend to take …

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